Bee pendant by Alex Woo to support the bees

ALEX WOO
11/18/09

When jewelry designer Alex Woo noticed the Häagen-Dazs loves Honey Bees logo on the package of ice cream she was enjoying, she was eager to learn more. She had just created a bee pendant for her Little Seasons collection, and wanted to tie her new design to a relatable and important cause.

After visiting helpthehoneybees.com and learning more about the plight honey bees are currently facing, Woo approached the Häagen-Dazs brand and joined the cause to help these pollinators that are responsible for one-third of our food supply and ingredients that go into more than 50 percent of Häagen-Dazs ice cream's flavors.

In November, Alex Woo launched her new bee-shaped pendant, and will donate 10 percent of the sales of each necklace to university research that focuses on determining the cause of the honey bee crisis. The pendants are available in silver, gold, white gold with diamonds and a special edition yellow gold with diamonds.

Visit www.alexwoo.com to learn more about these pendants and how you can help the honey bees.